Monday, 24 July 2017

Loading up on the all-you-can-eat

Hello,     

A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He's one of the best salespeople I know, but soon after starting, he emailed me to say he was struggling. "I've landed a few small accounts," Tim said. "But my pitch falls flat at big enterprises." As I've written before, I love helping teams craft the high-level strategic story that powers sales, marketing, fundraising — everything. So Tim and I met for lunch at the Amber India restaurant off San Francisco's Market Street to review his deck. After loading up on the all-you-can-eat buffet, I asked Tim, "At what point do prospects tune out?"
"Usually a few slides in," he said.

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John Huston | WrightAria@PROVOGUEONE.NET | 2034, Waterlan Street, Arlington, TX 76012 | 214-661-1358
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