Are you creating mobile-friendly content? The world is rapidly moving to mobile-first
communications. And you don’t want your brand to be left behind in this revolution.
In the U.S today, we have more customers that visit via mobile devices than via desktop.
Chances are that soon your customers may only look at your site on a mobile device.
Is your content mobile-ready?
A recent comScore study – More than 50% of users use various mobile devices in the
U.S
Some quick and simple steps to easily make your content stand out and look awesome on
mobile devices:
#1. Invest in responsive design
This may sound like a no-brainer for most, but you’ll be surprised at how many people
don’t know that responsive design is taking over the internet. The best part about
responsive design is that you don’t need to direct a user to a special mobile site. The
site is designed to adjust to your mobile device so that the content is presented to you in
the most pleasing way. For example, if you visit my homepage via a laptop, you should
see two columns. If you visit via a mobile device, your will see a one-column layout for
maximum reading ease.
.
#2. Keep headlines short, punchy and less than 10 words
No one knows the value of a short and punchy headline better than content creators.
With mobile content, it’s best to keep headlines short and sweet, preferably less than
10 words. Some mobile marketing experts advise keeping them between 5-8 words.
Whatever length you choose, the old rule of copywriting – speaking to your customers’
needs applies even more for mobile content. And woo your audience with benefit-driven
headlines.
# 3. Create links and icons that are touch friendly
In the absence of a cursor, clicking on an exact element on a smartphone screen can be
difficult. Users can get frustrated if links are too close together to select the link they
intend. And this means they will stop reading your content.
Designing best practices for mobile content requires increased space between different
touch targets within your content. If you are trying to attract viewers to a product page,
it’s preferable to include your link as a call-to-action at the end of your para. This makes
it easier for your users to tap on your calls to action and links to your additional content
or to your social media channels.
When designing your content and landing pages, follow guidelines provided by different
mobile platforms to decide on the size of the touch targets you should use. For example,
iOS Human Interface Guidelines recommends a minimum target size of 44 pixels wide
44 pixels tall.
#4. Create content that is snackable – in easy, bite-size pieces
Studies show that people are task oriented on their mobiles. They come in, want to finish
their task and leave. Simplify their time by providing them with these conveniences:
Use big fonts that are easy to read
Give your audience the most important info first. Use the inverted pyramid style of
journalism, where the most important info is first.
Use:
bullet points
numbered lists
lots of sub-heads for scannable text
#5. Keep your tone conversational – Use plain language principles
The good news is that the use of plain language is spreading. Most corporate and
government websites are now embracing plain language as their preferred style of
writing.
Here’s how you can keep a conversational tone:
Write as you speak
Avoid jargon, even if your industry has a lot of jargon
Use more action verbs
Keep sentences short
To know more point you can contact us.
There are many mobile content marketing strategies. Choose what suits your business
needs and will help convert the most prospects to customers. With mobile device usage
becoming predominant, it’s time to start creating a mobile-first content marketing
strategy — and then work backwards to cater to your desktop visitors’ needs.
Now you’re Turn
Do you have a responsive site? How are you making your content mobile-friendly? If not
please contact us .
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Best regards,
Alexis
UB City
# 24, Vittal Mallya Road
Bangalore - 560 001
Tool Free : 1800-258-0258
Mobile : 07411464938
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