Top 10 ways your business can generate more leads online.
top 10 ways your business can generate more leads online.
1) Have premium content offers.
premium content offers like ebooks, webinars, helps, presentations, etc. are online marketing
assets that can be used over and over again.
Use premium content to trade your online visitors for their contact information. They receive a
valuable, helpful piece of content and you get their valuable contact information.
Remember, contact information can be very sensitive nowadays, visitors will not give up their
information for mediocre content.
2) Use landing pages & thank you pages.
A landing page is simply a page on your website that has one purpose, convince visitors to
convert into leads by capturing their contact information.
Some examples include: subscribing to your newsletter, downloading an ebook, singing up for
exclusive offers or first looks.
A thank you page is where you send visitors once they submit their info on a landing page.
This page should have a link to the content they were promised as well as another form with
another offer. For example to receive future content, a free consultation, to more content
or any other enticing offer that might bring them closer to purchasing.
3) Effectively place your calls-to-action (CTA).
A call-to-action or (CTA) are enticing graphics that act like road signs for your online visitors.
They help your online audience to landing pages that will ideally convert them into leads.
They work best when used at the bottom of blog posts, website pages, email marketing footers
and social media posts.
Your CTAs need to be relevant, enticing, visually appealing and promise real value.
4) Provide an email opt-in box.
Providing visitors with a clear place to sign up for your blog or newsletter will increase your
of turning a one-time visitor into a lead.
These are often placed at the top of a sidebar in your blog, the footer of your website, on landing
pages and sometimes as a pop-up window.
5) Use social proof.
Social proof is a simple, subtle way to create a “heard mentality” amongst your online visitors.
Social proof can sometimes be the little push a visitor needs to convert into a lead.
Here are a couple example of social proof:
Case studies and testimonials
Show number of subscribers, followers, likes, etc.
Online reviews (Yelp, Angie’s List, Google+, Facebook)
Partners and influencers you associate with
Customer generated content
Social media mentions
6) Check out SlideShare Pro
SlideShare is a social network for presentations. While SlideShare is mainly used by B2B
businesses, B2C businesses can also take advantage of it’s Pro features to capture leads.
Once a visitor has gone through an entire presentation you have shared, it is likely they enjoyed
your content. This is the perfect time to get them to sign up for more. SlideShare makes
capturing leads in that crucial moment simple.
7) Make sharing easy.
Getting your visitors, leads and customers to share your content with their online networks is
extremely valuable. This will get your content in front of more people with similar interests which
gives you to capture more leads and create new customers.
8) Focus on your audience’s goals & points.
A central theme you’ll notice in our content (and this post) is that you need to be helpful.
People are adept at tuning out the constant bombardment of advertisements we live with.
That means if you want more leads, you need to focus on creating content that is aligned your
audience’s interests and helps them achieve goals and solve pain-points.
9) Create a sense of desire and urgency.
While your content should empower leads, we both know they can’t do what your business does
on their own. That is why you want to SHOW, not tell them why they need you.
Create desire by demonstrating value and showing visitors what’s in it for them. Then create
urgency through proof, their fear of missing out and negative/positive outcomes that might
occur.
When successfully combined, desire and urgency creates a higher of converting your
visitors into leads.
10) Get offline.
You want to take every advantage you can to meet potential leads offline whether it’s at a trade
show, industry mixer or in-store event. Getting face-to-face with customers and potential leads
helps create and builds relationships which are invaluable because people love to
possess from people they like and trust.
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